product placement

visiting anthropologie gave me so much insight to the world of retail design. i drew a lot from our trip there as to how i would make the salvation army select feel special in its own right. one thing i loved was their idea of using little touches on their merchandise to just give it that unique touch. i think that doing that would not only draw the consumer to look more closely at the products but also to make each item feel different and not just like a used item of clothing. i also think it is important to emphasize that everything in the store is different and no two things are alike. i think that would help people focus more on the fact that they are getting something that is unlike that of anything anyone else in the store is purchasing, instead of the idea that its used. i also loved how anthropologie created their displays throughout the store, i know a ton of people that don’t like neccessarily like anthropologies clothing but know them for their interesting and creative display tactics that are unique to their stores.

so this weekend i went for a long walk, read a book in my bed, went shopping at different kinds of stores, and bought fresh flowers.

i thought about what i love to do and what i love about stores when i go shopping. [wandering. catchy displays. relaxing.] these are what gave me inspiration for the new salvation army select.